Company Information
A logistics company in Côte d'Ivoire, using a fleet of bikes to deliver items for small businesses in the area.
Challenges
New business idea. Needed to purchase the bikes and hire the riders, as well as come up with a profitable marketing strategy.
Our Solution
Livr CI was launched to enter Côte d'Ivoire's logistics market. I traveled to Abidjan for six months, where I conducted on-the-ground research, gathering data directly from bike delivery riders. Using this data, we developed a business strategy and created a predictive analysis software to raise funding. Though we initially aimed to start with 100 bikes, we raised enough to begin with 3. After hiring key personnel, including a manager and delivery riders, the business saw rapid growth with a 30% return on investment month-over-month in its first three months.
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